PAKK TAii DESIGN WEEK 2024, 17 –25 AUG

PATTANI DECODED 2024

Made in Pattani

Made in Pattani The Pattani Decoded 2024 event, in collaboration with the Creative Economy Agency (CEA), has initiated the "Made in Pattani" project. This project invites ten long-standing businesses in the area to work with creators both within and outside the region. The aim is to develop and innovate based on traditional skills and the unique characteristics of the area, using design tools and creative thinking. For the Key Visual of "Made in Pattani," inspiration was drawn from the friendly yet knowledgeable character of Mr. Attaporn Areehatayarath, also known as "Kru Ma," a retired teacher who now serves as an honorary guide for the "Ar-om-dee" area. Kru Ma, who was born and raised in the neighborhood, is well-connected with both locals and visitors. He often says that his duty is to tell the rich history of the city to those who visit the area. The Pattani Transport Company has been operating for over 60 years. In the past, the memorable route was the Pattani-Narathiwat-Sungai Kolok line, serviced by blue buses with white stripes. However, as time passed, public transport usage has significantly declined, posing a challenge for public transportation systems across Thailand. The story of the Baan Bunga Confectionery shop is a testament to the dedication to preserving local identity, continuing as a family business through four generations. The shop's traditional pineapple tart molds are a source of pride, passed down through the family, along with a steadfast adherence to traditional confectionery methods. The Mohammad Idris Afkan Bookstore, located in front of Wat Tanee, has been in operation for nearly a century. The first owner, who arrived from the city of Mardan with little more than a suitcase, passed the business down through four generations. Today, Haroon Benrahim, a fourth-generation descendant of the Pakistani immigrants, continues to run the bookstore, which has stood on Pattani Phirom Road for almost a hundred years. Mr. Attaporn Areehatayarath, also known as "Kru Ma," serves as an honorary guide in the "Ar-om-dee" area. Born and raised in this historic district, he befriended people of all religions and was closely involved with the Chinese community. His friends often nicknamed him "Ma Toa Phae" for his deep connection with the community. Now, he takes on the role of sharing Pattani's history with visitors to the area. Chuchot Lertlaplakana, a Buddha statue restorer at Yong Chang Kim Sin shop, spoke about his fated role in repairing statues. "I've felt connected to Buddha statues since childhood. When I felt alone, the statues were my companions. Sometimes, these coincidences seem like divine intervention." The Bang Pu Amazing Community Tourism Group has an interesting revenue management system. The income is divided into three parts: the first part goes to the boat drivers, the second to the youth who take care of tourists, and the last part is kept in a community fund for development purposes. The group's activities include boat tours through the mangroves, showcasing the area's rich ecosystem. The boat drivers are local fishermen who used to struggle with dwindling catches due to declining water salinity. This tourism initiative has provided them with a supplementary income. The Chinese Pants by Aunt Nui store started in 1983, initially providing supplies to fishing boats docked behind the house. The supplies included fresh goods, groceries, clothing, and especially Chinese pants, also known as fishing pants. During this time, Aunt Nui learned how to sew these pants, becoming well-known not only among fishermen but also in other circles.